Popup Diary · Vol 02

We came back
knowing more.

The first popup taught us how to listen. This one taught us how to move. Source Mall in Buena Park brought a different crowd — more intentional shoppers, people who had done their research and arrived with questions worth answering.

Ten days at Source Mall. Every day a little sharper than the last.

Ten days,
hundreds of faces.

By the second popup, we had a rhythm. The display was more intentional, the conversations were deeper, and every station was built to be explored — not just looked at. Our team walked visitors through textures, explained ingredients, and matched products to skin types in real time. The regulars — yes, we had regulars by day three — started bringing friends. That's when we knew something was building.

Source Mall's crowd was focused and curious. These weren't casual passersby. They came with purpose, and they left with products that made sense for them. That kind of intentionality is exactly what K-beauty deserves.

"I've been telling everyone about you since Serramonte. Had to come back."

Trust builds
faster than you think.

Source Mall confirmed something we suspected after Jagalchi: word travels. People showed up saying they'd heard about us. Some had followed us online. Others were just curious. All of them left knowing a little more about their skin.

Two down. Two more to go — and the stages keep getting bigger.

You know where
to find us.

Source Mall, 6940 Beach Blvd, Buena Park, CA 90621