{"title":"MIDHA","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"cpb-ed-label cpb-reveal emptycontent cpb-show\"\u003eRice Clean Beauty Brand, MIDHA\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"cpb-ed-title cpb-reveal cpb-delay-1 emptycontent cpb-show\"\u003eThe Most Comforting Meal for Your Skin\u003c\/h2\u003e\n\u003cp\u003eInspired by Korea’s long-standing rice culture, MIDHA creates rice clean beauty products that can be used comfortably every day. Just as Koreans have traditionally cared for their skin with rice water and rice bran water to keep it clear, soft, and healthy, we believe skincare should not focus on dramatic or harsh changes. Instead, it should gently absorb into the skin and help maintain a healthy skin condition over time. At MIDHA, we believe that beautiful skin is not built in a single day, but through a comfortable daily routine that nurtures the skin consistently. Have a Rice Day.\u003c\/p\u003e","products":[{"product_id":"midha-gentle-cleansing-oil-with-black-rice-peptides","title":"MIDHA Gentle Cleansing Oil with Black Rice \u0026 Peptides","description":"\u003cp class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/p\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eRice \u0026amp; Black Rice Extracts – A nourishing blend of rice bran oil and black rice extract helps revitalize the skin while cleansing, leaving it feeling refreshed without dryness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003ePeptides \u0026amp; Ceramide Support – Features three functional peptides (Copper Tripeptide, Acetyl Hexapeptide, Palmitoyl Pentapeptide), panthenol, and ceramides to help support the skin's moisture barrier during cleansing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eMild \u0026amp; Comforting Texture – With a smooth glide and gentle touch, this oil cleanser is suitable for daily use, even for sensitive skin types.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eDeep Yet Gentle Cleansing – Plant-based oils including soybean, sunflower seed, olive, and jojoba help dissolve makeup and surface impurities without stripping the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eVegan-Friendly Formula – Made without animal-derived ingredients; ideal for those looking for a thoughtful skincare routine compatible with a variety of skin types.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MIDHA","offers":[{"title":"Default Title","offer_id":42281190064183,"sku":null,"price":26.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/files\/MIDHAGentleCleansingOilwithBlackRice_Peptides-1.jpg?v=1782172592"},{"product_id":"midha-rice-brightening-mask","title":"MIDHA Rice Brightening Mask","description":"\u003cp\u003eA creamy wash-off mask designed to boost radiance and evenness, this MIDHA formula uses rice-derived ingredients to gently nourish and brighten the face; the soft, whipped texture spreads easily, feels lightweight as it works, and rinses clean—formulated with rice bran water, rice bran oil and rice extract alongside humectants like glycerin so it fits nicely into a weekly or as-needed brightening step after cleansing for all skin types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eKey Features\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrightening power from\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003erice bran water\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto improve visible radiance\u003c\/li\u003e\n\u003cli\u003eNourishing texture with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003erice bran oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand lightweight cream feel\u003c\/li\u003e\n\u003cli\u003eHydrating support thanks to\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eglycerin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor softer, smoother skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRegina says a little rice-powered glow goes a long way.\u003c\/p\u003e","brand":"MIDHA","offers":[{"title":"Default Title","offer_id":42281190359095,"sku":null,"price":19.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/files\/MIDHARiceBrighteningMask-1.webp?v=1782172948"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/collections\/midha_logo.webp?v=1782172712","url":"https:\/\/kreassive.com\/collections\/midha.oembed","provider":"Kreassive","version":"1.0","type":"link"}