{"title":"BOJ","description":"\u003ch2 class=\"hero__title heading-size-4 block-padding aos-animate\"\u003eWho Are We?\u003c\/h2\u003e\n\u003cdiv class=\"hero__rte body-size-2 font-body block-padding aos-animate\"\u003e\n\u003cp\u003eBeauty of Joseon started with a single question:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eWhat if we took the history of Hanbang and transformed it into skincare you’d want to carry everywhere and show all your beauty-obsessed friends\u003c\/em\u003e? \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith the launch of our now-iconic\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/beautyofjoseon.com\/products\/relief-sun-rice-probiotics\" target=\"_blank\"\u003eRelief Sun\u003c\/a\u003e, we changed the way you thought about sunscreen. Everything we’ve created continues this key philosophy: beauty essentials that are not only easy to use and intriguing, but also deliver the results to back up the hype. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWe’re grateful that you’ve shared our love for elegant, joyful skincare inspired by Hanbang—and we hope you’ll continue joining us on this journey, every step of the way. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"hero__subheading subheading-size-2 block-padding aos-animate\"\u003eThe Beauty of Joseon Team\u003c\/p\u003e\n\u003cp class=\"hero__subheading subheading-size-2 block-padding aos-animate\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"hero__title heading-size-4 block-padding aos-animate\"\u003eOur Mission\u003c\/h2\u003e\n\u003cdiv class=\"hero__media block-padding aos-animate\"\u003e\n\u003cfigure class=\"image-wrapper lazy-image lazy-image--backfill\"\u003e\u003cimg src=\"https:\/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?crop=center\u0026amp;height=3000\u0026amp;v=1755584008\u0026amp;width=3000\" width=\"180\" height=\"7\" loading=\"lazy\" srcset=\"\/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=180 180w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=360 360w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=540 540w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=720 720w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=900 900w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=1080 1080w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=1296 1296w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=1512 1512w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=1728 1728w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=1950 1950w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=2100 2100w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=2260 2260w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=2450 2450w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=2700 2700w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=3000 3000w, \/\/beautyofjoseon.com\/cdn\/shop\/files\/Untitled_design_-_2025-08-19T135619.540.png?v=1755584008\u0026amp;width=3000 3000w\" sizes=\"(min-width: 750px) calc(80vw * 0.1), calc((100vw - 32px) * 0.1)\" class=\"\"\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hero__rte body-size-2 font-body block-padding aos-animate\"\u003e\n\u003cp\u003eWe create Hanbang-inspired skincare that’s unique to your routine, gentle on skin, and always effective. As a cruelty-free brand, we develop all of our products without animal testing.\u003c\/p\u003e\n\u003cp\u003eWe believe healthy skincare habits blended with traditional self-care rituals can enrich your daily life.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"hero__title heading-size-4 block-padding aos-animate\"\u003eWhat is Hanbang?\u003c\/h2\u003e\n\u003cdiv class=\"hero__rte body-size-2 font-body block-padding aos-animate\"\u003e\n\u003cp\u003eHanbang is traditional Korean medicine based on natural ingredients with therapeutic properties, a historical practice that remains widely known and used in Korea today.\u003c\/p\u003e\n\u003cp\u003eOur Hanbang-infused skincare combines these time-honored herbs with lab-backed, clinically effective ingredients. \u003c\/p\u003e\n\u003cp\u003eDeveloped from the historical teachings recorded in the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eGyuhap Chongseo\u003c\/em\u003e, a Joseon-era encyclopedia written by female scholar Yi Bingheogak. Consciously created to care for all skin types. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"boj-relief-sunscreen-rice-probiotics-spf50","title":"BOJ Relief Sunscreen :Rice + Probiotics SPF50","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRice Extract \u0026amp; Probiotics Complex – Formulated with nourishing rice extract and skin-balancing probiotics to support smoother, brighter, and more resilient skin without irritation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eOrganic SPF 50+ PA++++ Broad Spectrum Defense – Shields your skin against harsh UVA \u0026amp; UVB rays, helping prevent sun damage, premature aging, and uneven tone while keeping a natural, healthy glow.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eLightweight, Non-Greasy Texture – Absorbs quickly without leaving a sticky residue or white cast; perfect for daily wear under makeup or alone for a fresh, dewy finish.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHydrating \u0026amp; Skin-Soothing Care – Helps maintain moisture balance for dry, oily, or sensitive skin while calming redness and protecting your skin barrier.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect On-the-Go Size – 1.69 fl oz travel-friendly tube; ideal for daily use at work, school, or outdoors to keep your complexion healthy and protected all day.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BOJ","offers":[{"title":"Default Title","offer_id":42276988354615,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/files\/BOJReliefSunscreen-Rice_ProbioticsSPF50.jpg?v=1781806237"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/collections\/boj-logo-text-default.png?v=1781806378","url":"https:\/\/kreassive.com\/collections\/boj.oembed","provider":"Kreassive","version":"1.0","type":"link"}