{"title":"12EST","description":"\u003cp\u003eFrom morning to evening,\u003cbr\u003ejust as our activities and locations shift,\u003cbr\u003eour skin’s movement and condition\u003cbr\u003echange completely throughout the day.\u003c\/p\u003e\n\u003cp\u003eIf your skin changes with the time of day,\u003cbr\u003eyour skincare routine should adapt accordingly.\u003c\/p\u003e\n\u003cp\u003eStart a skincare regimen tailored to the specific needs of your skin—\u003cbr\u003eits \"TPO\" (Time, Place, and Occasion)—\u003cbr\u003ewith 12EST, a \"Time Solution\" brand born from\u003cbr\u003ein-depth research into how skin changes over time.\u003c\/p\u003e\n\u003cp\u003eThe Story Behind 12EST\u003c\/p\u003e\n\u003cp\u003eJust as the moments of our daily lives are diverse,\u003cbr\u003eour skin’s condition and functions\u003cbr\u003eshift through various phases throughout the day.\u003c\/p\u003e\n\u003cp\u003eFrom facing cold winds and fine dust during your commute\u003cbr\u003eto enduring the dryness caused by office heating and cooling,\u003cbr\u003eand finally, the time spent comfortably recovering overnight.\u003c\/p\u003e\n\u003cp\u003eSince our skin changes with the time of day,\u003cbr\u003eshouldn't our skincare routine evolve along with it?\u003cbr\u003eThat is the question that sparked the creation of 12EST.\u003cbr\u003eThe Skincare We Pursue\u003c\/p\u003e\n\u003cp\u003e12EST’s mission is to understand the skin’s rhythm\u003cbr\u003eand offer solutions perfectly suited to it.\u003c\/p\u003e\n\u003cp\u003eRather than relying on superficial, trendy ingredients,\u003cbr\u003ewe formulate products with precisely the right high-performance ingredients\u003cbr\u003eto minimize irritation while maximizing effectiveness,\u003cbr\u003ecreating the optimal skincare routine.\u003c\/p\u003e\n\u003cp\u003eAcross the 12 months of the year and the 12 hours of the day,\u003cbr\u003ewe ensure that the \"BEST\" routine is always there\u003cbr\u003efor every moment your skin experiences.\u003c\/p\u003e\n\u003cp\u003eRedefining Beauty\u003c\/p\u003e\n\u003cp\u003e12EST goes beyond the superficial ideal of \"good skin\"\u003cbr\u003eto focus on the power to care for your skin’s changing condition\u003cbr\u003eon your own terms.\u003c\/p\u003e\n\u003cp\u003eWe believe that a routine that solidly supports your day\u003cbr\u003ecreates deeper, more significant change\u003cbr\u003ethan the quick, intense impact of a fleeting treatment. Ensuring the skin does not lose its natural rhythm\u003cbr\u003eby steadfastly replenishing it, hour by hour,\u003cbr\u003ewith the essentials it truly needs.\u003c\/p\u003e\n\u003cp\u003eThat is the approach to discovering beauty\u003cbr\u003eas defined by 12EST.\u003c\/p\u003e","products":[{"product_id":"goodnight-cica-exosome-recovery-cream-50ml-1pack","title":"Goodnight Cica Exosome Recovery Cream, 50ml, 1pack","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIndustry's first ampoule cream with a high concentration of 100,000 PPM Cica Exosomes, delivering 200 times more than competitors. Features a tight lifting formula that stops skin aging and improves pores 100% in just 2 weeks.\u003c\/span\u003e\u003c\/p\u003e","brand":"12EST","offers":[{"title":"Default Title","offer_id":42276923965495,"sku":null,"price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/files\/GoodnightCicaExosomeRecoveryCream_50ml_1pack-2.webp?v=1781799134"},{"product_id":"12est-goodnight-dermaclear-phbalanced-cleansing-foam","title":"12EST Goodnight DermaClear phBalanced Cleansing Foam","description":"\u003cp\u003eA mildly acidic cleansing foam that gently and thoroughly removes impurities from deep within the pores\u003c\/p\u003e\n\u003cp\u003e- Formulated with a patented \"Derma-Clear\" triple-blend complex of active skin ingredients\u003cbr\u003e- Delivers thorough cleansing with ultra-fine foam\u003cbr\u003e- Keeps skin moisturized even after washing\u003c\/p\u003e","brand":"12EST","offers":[{"title":"Default Title","offer_id":42276927799351,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/files\/12ESTGoodnightDermaClearphBalancedCleansingFoam-1.jpg?v=1781799823"},{"product_id":"12est-goodnight-pha-lha-rebalancing-toner","title":"12EST Goodnight PHA\u0026LHA Rebalancing Toner","description":"\u003cdiv class=\"n6owBd awi2gc\"\u003eThe \u003cstrong class=\"Yjhzub\"\u003e12EST Goodnight PHA \u0026amp; LHA Rebalancing Toner\u003c!--TgQPHd||[]--\u003e\u003c\/strong\u003e is a \u003cmark class=\"HxTRcb\"\u003e\u003c!--qkimaf MLE8E_j\/HugV6--\u003e\u003c!--cqw1tb MLE8E_j\/HugV6--\u003e\u003cspan style=\"background-color: rgb(255, 255, 255);\"\u003ehydrating and mildly exfoliating skincare product\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\u003c\/mark\u003e. It is formulated with gentle PHAs (Polyhydroxy Acids) and LHAs (Lipohydroxy Acids) to gently sweep away dead skin cells and excess oil without triggering irritation.\u003c!--TgQPHd||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Fsg96\"\u003e\u003c!--TgQPHd||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\"\u003eWhy People Use It\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cul class=\"KsbFXc U6u95\"\u003e\n\u003cli class=\"Z1qcYe\"\u003e\n\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eGentle Exfoliation:\u003c!--TgQPHd||[]--\u003e\u003c\/strong\u003e Because PHA and LHA molecules are larger, they don't penetrate as deeply as AHAs, making them ideal for sensitive, acne-prone, or dehydrated skin.\u003c!--TgQPHd||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\"\u003e\n\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eBarrier Care:\u003c!--TgQPHd||[]--\u003e\u003c\/strong\u003e It helps strengthen your moisture barrier while balancing the skin's pH after cleansing.\u003c!--TgQPHd||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\"\u003e\n\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eTexture Smoothing:\u003c!--TgQPHd||[]--\u003e\u003c\/strong\u003e Users note that it noticeably smooths skin texture and leaves a non-sticky finish.\u003c!--TgQPHd||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd||[]--\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Fsg96\"\u003e\u003c!--TgQPHd||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\"\u003eHow to Fit It Into Your Routine\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003col class=\"IaGLZe VimKh\"\u003e\n\u003cli class=\"Z1qcYe\"\u003e\n\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eCleanse:\u003c!--TgQPHd||[]--\u003e\u003c\/strong\u003e Wash your face with a gentle cleanser.\u003c!--TgQPHd||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\"\u003e\n\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eTone:\u003c!--TgQPHd||[]--\u003e\u003c\/strong\u003e Apply the toner to a cotton pad and sweep it across your face, or pat it directly into the skin. You can even layer it two to three times for a hydration boost.\u003c!--TgQPHd||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\"\u003e\n\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eTreat \u0026amp; Moisturize:\u003c!--TgQPHd||[]--\u003e\u003c\/strong\u003e Follow up with your serums and a barrier moisturizer.\u003c!--TgQPHd||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\"\u003e\n\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eDaytime Caution:\u003c!--TgQPHd||[]--\u003e\u003c\/strong\u003e Because it contains mild exfoliating acids, always apply broad-spectrum sunscreen as your final daytime step.\u003c!--TgQPHd||[]--\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e","brand":"12EST","offers":[{"title":"Default Title","offer_id":42276929601591,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/files\/12ESTGoodnightDermaClearphBalancedCleansingFoam-5_de7b0ff3-ce3a-4083-af69-3d575baf7f84.jpg?v=1781800087"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/8043\/3719\/collections\/12EST_LOGO.png?v=1781799422","url":"https:\/\/kreassive.com\/collections\/12est.oembed","provider":"Kreassive","version":"1.0","type":"link"}